In 1846, Robert Thompson patented the world’s first automobile tire. The design, and its subsequent modifications, turned out to be so successful that for the next 150 years the world did not even think to switch to another technology. Until one of the Michelin largest tire companies decided to reinvent the wheel in the early 2000s. And while others condescendingly tried to explain that no one needed experiments in this area, the company, step by step, created a new technology that could completely change the car market in the world. Why was it necessary to reinvent the wheel?
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