(as of Dec 08,2021 06:13:59 UTC )
A Brain for Business – A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better (The Neuroscience of Business)
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.
The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before.
O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.
He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations.
Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.
Publisher:Palgrave Macmillan; Softcover reprint of the original 1st ed. 2018 edition (August 23, 2018)
Item Weight:9.8 ounces
Dimensions:6.1 x 0.4 x 9.25 inches
This post and description may also contain some affiliate links, which means that the post creator may receive a small commission at no extra cost to you if you click on some of the product links and decide to make a purchase. This channel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com
If you find any of your copyrighted material in this post or video, please contact us, so we can resolve the issue.
© All rights reserved by respective owners.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on relevant Amazon Site(s), as applicable at the time of purchase will apply to the purchase of this product.
Shipping and Return Policy:
Amazon Books are subject to AMAZON.com Shipping and Return Policy.